4Pi Productions
Rebrand Campaign
Working from the new 4Pi Productions brand guidelines, we created a multi-platform campaign that brought the brand to life through photography, social media content, animation, workshops, and immersive experiences.
Brand Identity: Mauri Martin
The 4Pi brand identity, logo, website, and brand guidelines were designed by Mauri Martin. It was such an enjoyable rule book to play with. The charcoal and yellow colour palette has been particularly fun to explore across different formats and experiences.
Campaign Deliverables
• Edited and assembled 5 portrait sets (9 people each) featuring the 4Pi team.
• Animated branded loops for web and social media.
• Website banners and digital marketing assets.
• A complete campaign of social media content.
• 6 scribble loop animations, adapted for both social and dome content.
• Wearable art pieces designed and made for each team member.
• A printed memory card game featuring the team.
• A collage workshop resulting in original artwork from each participant.
• Dome experiences created from participant artwork.
• Creative direction, styling, design, production, and delivery.
Photography: Rhys Davies
Rhys captured the portraits for the shoot, helping ensure consistency across the series. He brought great technical knowledge and a calm presence on set, while I led the creative direction, styling, costume design, and overall campaign development.
The 4Pi Memory Game
To celebrate the team behind 4Pi, we transformed each person into a collectable character card and produced a physical memory game inspired by the new brand identity.
Social Media Campaign
Alongside the photography and printed assets, I created a brand takeover package using 4Pi's new visual identity, producing reels, animations, and motion graphics that transformed the feed into a bold and recognisable extension of the brand.
Team Collages
Each team member created a collage in around 15 minutes using a pre prepared set of materials. The resulting artworks became part of the memory card game and were later transformed into large scale immersive visuals inside the dome.
Turning the Campaign Immersive
As 4Pi creates immersive media, it felt important to test the campaign inside that world too. We adapted the portraits, collage artwork, and brand visuals for the dome, turning the campaign into a large scale immersive experience.