Friends of the Earth faces a crucial challenge of transforming approved scripts into compelling motion graphic paid media videos. With numerous stakeholders involved, each requiring content sign-off due to the sensitive nature of the topics, it becomes paramount to capture the perfect tone of voice. The ability to integrate and align diverse feedback into a cohesive paid advertisement that not only resonates but also drives conversions is of utmost importance.
The results achieved by Friends of the Earth have been truly outstanding. They have successfully convinced a significant number of people to become regular donors, and their creative advertisements have consistently performed as their best-paid ads for over a year. This remarkable achievement reflects the effectiveness and longevity of their messaging, driving continued success and high levels of engagement.
At Friends of the Earth, my focus is creating captivating Paid Media videos. Additionally, I've dabbled in photography and even crafted an engaging AR filter for their social platforms
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