MUSIC VIDEO | MY FIRST RAP VIDEO
This project began with a strong creative urge to make a music video, even without a commission in place. With a £200 materials budget and my own time, I set out to create something that could live where my audience already is, primarily Instagram and TikTok.
I led the entire production end to end, from concept and direction through to shooting, editing, costume design, and sequencing.
Over 90 percent of the footage was captured in found locations, with stop motion sequences created in my studio. The full project was completed across two months alongside other work, though the format and approach could be reproduced much more quickly when commissioned.
While designed first for short form platforms, the piece could be adapted for longer formats including YouTube or broadcast.
Posters
As part of the rap video campaign, we also designed promotional posters to enhance and complement the visuals. The images were captured on location in Cardiff, ensuring authenticity and consistency with the video’s aesthetic.
To maintain the authentic style, we hand-drew the lettering for the posters. Additionally, we produced dynamic teaser videos incorporating the posters to generate excitement and engagement ahead of the release.
